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Humble, reserved, and laid back... are just a few choice words to describe itsQVC's personality. That is, until he picks up a mic and morphs into a lyrical monster. Whether he is owning not only the stage, but also the crowd or in the booth diligently recording one amazing song after another, itsQVC is an artist that truly loves his craft.

Hailing from the North side of Chicago, Quinton Vontrell Childs --- later to be known simply as Q or itsQVC --has always been a quiet and somewhat shy young man. He began to put his words and emotions on paper during his early adolescent years and his stage debut at the age of 17. He recalls his sister listening to 90's hip-hop legends Bone Thugs -N-Harmony, Biggie Smalls, Tupac, as well as fellow Chicago natives Do Or Die and Crucial Conflict. He considers Tupac's "Dear Mama" as one of the first songs to turn him on to Hip-Hop, describing the lyrics as real and heartfelt -- much like Q's style when he tells a story or sends a message through his lyrics. To him, the song also epitomized his belief that words hold true power. He derives the content of his music from his deep thoughts, past experiences, and every day life. Though he often channels his influences, his ability to keep his lyrics relatable yet containing intelligent wordplay is truly what makes his style his very own.

At 23, he is quickly making his presence known in the ever- growing, and very competitive Chicago Hip-Hop scene with intelligent, thoughtful words that he delivers with such sharpness and charisma. He continues to grow creatively as he gains more and more support from his peers as well as his increasing fan base. Like many others, his ultimate dream is to have his music recognized and loved worldwide and to become a legend in his beloved city of Chicago -- a goal that is well within this reach. However, to itsQVC, the simple love for music and the escape that it provides him are part of the drive that keeps him going in this industry. A sign of a true artist that is clearly passionate and enamored with his craft.


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